At Loqules we believe in the power of stories - how our experiences can shape who we are and how we connect with the world. It's pretty important then, to start by sharing our own story:
Fresh young high schoolers and lifelong best friends Jai Al-Attas and Mark Catanzariti were 16 when they founded their own record label – Below Par Records. Fast forward 8 years and the pair had grown their venture into one of Australia's most successful Indie labels, ready to be acquired by industry giants EMI. Now with some money in their pockets for the first time in their lives, the pair soon discovered that money had lost its meaning. What had stuck with them over the years were their experiences on the road, traveling alongside their artists, and the adventures they had along the way.
So the question for them became: "how can we harness this to create a platform that adds real value to people’s lives, makes a positive impact in the world, and allows us to still have fun?"
Starting out in Sydney, Australia in February 2015, Loqules is a way to improve people’s lives through experiences. We offer a curated marketplace of experiences with leading tastemakers and influencers, which companies can tap into to keep their employees and clients – happy, healthy, and engaged.
The Loqules tastemakers are professional athletes, head chefs, world-class musicians, designers, beer brewers, photographers, and culture changing entrepreneurs. Experiences with our Loqules can be used as employee rewards, team building exercises, or as a way to strengthen client relationships.
But what if we could also change the lives of those in need?
Through our #DoGood initiative, experiences can be donated to nonprofits to help them raise money and awareness for their cause. To date, our Loqules helped raise over $500,000 for their nonprofit partners including United Nations Women, Tony Hawk Foundation, and SurfAid to name a few.
In 2018, Loqules launched the Creative Futures Program to create the next generation of creative industry leaders where they hire, train and pay people from disadvantaged communities to work on their experiences. Then open up their network of connectors to help them find employment, mentorship or internship opportunities in the creative industries.
The idea is that everyone wins. Our tastemakers create a new revenue stream by sharing their passions; our customers get to experience something they normally wouldn’t have access to; and we create employment opportunities for the underserved and disadvantaged communities.
Loqules is headquartered in Los Angeles, California.
AS SEEN IN